Northern Light’ers: Get Ready for an Exclusive Behind-the-Scenes Experience!

Make sure this is in your calendars! Join us for our October Lunch and Learn on October 29 at noon, for a special presentation as Adam Grossman, Senior Director of Communications and Community Engagement at PavCo, takes us behind the scenes of Taylor Swift: The Eras Tour at BC Place.

Adam will share how PavCo helped transform three sold-out concerts into a $157 million economic opportunity for Vancouver, benefiting local businesses, nonprofits, and the wider community. Discover how strategic communications and radical collaboration turned the Eras Tour into a city-wide celebration, and learn about the BC Place Community Leadership Program, which raised $2 million for local charities.

Don’t miss this chance to hear stories that go beyond the glitter—showcasing the power of PR, authentic engagement, and community impact. Whether you’re a fan of Taylor Swift, passionate about communications, or interested in how major events shape local culture, this presentation promises insights and inspiration for everyone.

Are you a member but did not get the email with the log-in details? Send a note to cprsnl@gmail.com and we will sort it out!

About the Speaker:
Adam Grossman leads PavCo’s communications and community engagement strategy, focusing on telling the stories of BC Place and the Vancouver Convention Centre. With over 15 years of experience in corporate communications—including leadership roles at ICBC and the Canadian Public Relations Society—Adam is passionate about building authentic connections and driving community benefit. Outside of work, Adam enjoys movies, music, and spending time with his family in Vancouver.