CPRS Northern Lights

Northern Lights chapter members, join us Wednesday, November 19 at 12 noon for an engaging Lunch & Learn session with our very own Northern Lights member Carla Shore!

Carla will share why communications audits matter and how they can transform your organization’s messaging. In this session, you’ll learn:

• What a communications audit is and why you might need one.

• The steps involved in conducting an audit.

• Insights on costs and value.

• How audits help ensure your messages are heard and understood by your target audiences.

Carla Shore, APR, FCPRS, is a senior communications strategist with over 20 years of experience across BC and Ontario. She specializes in communications audits, issues management, spokesperson training, and strategic planning. Carla has worked with school districts, universities, government agencies, corporations, and non-profits in industries ranging from education and technology to health and sustainability.

Her career highlights include serving as Acting Director of Communications for the Vancouver School District and Director of Communications for the Cohen Commission of Inquiry into the Decline of Sockeye Salmon. Carla is also a passionate advocate for plain language and teaches communications, marketing, and public relations at Langara College, University of the Fraser Valley, BCIT, and KPU.

We look forward to seeing you there. The link to join this meeting – via Zoom – should be in your calendar. Reach out if you have questions for how to access the meeting.

Northern Light’ers: Get Ready for an Exclusive Behind-the-Scenes Experience!

Make sure this is in your calendars! Join us for our October Lunch and Learn on October 29 at noon, for a special presentation as Adam Grossman, Senior Director of Communications and Community Engagement at PavCo, takes us behind the scenes of Taylor Swift: The Eras Tour at BC Place.

Adam will share how PavCo helped transform three sold-out concerts into a $157 million economic opportunity for Vancouver, benefiting local businesses, nonprofits, and the wider community. Discover how strategic communications and radical collaboration turned the Eras Tour into a city-wide celebration, and learn about the BC Place Community Leadership Program, which raised $2 million for local charities.

Don’t miss this chance to hear stories that go beyond the glitter—showcasing the power of PR, authentic engagement, and community impact. Whether you’re a fan of Taylor Swift, passionate about communications, or interested in how major events shape local culture, this presentation promises insights and inspiration for everyone.

Are you a member but did not get the email with the log-in details? Send a note to cprsnl@gmail.com and we will sort it out!

About the Speaker:
Adam Grossman leads PavCo’s communications and community engagement strategy, focusing on telling the stories of BC Place and the Vancouver Convention Centre. With over 15 years of experience in corporate communications—including leadership roles at ICBC and the Canadian Public Relations Society—Adam is passionate about building authentic connections and driving community benefit. Outside of work, Adam enjoys movies, music, and spending time with his family in Vancouver.

Mark your calendars: June 18, 2025 at 4:30 p.m. will be our Annual General Meeting.

We will then have a Prince George social @ 5:30. Location in Prince George TBA. 

Since our chapter is quite large, we are hoping to gauge interest from anyone in the NE and NW of BC (or the Interior) who might be interested in having a summer social.

Please email us at cprsnl@gmail.com if you are from an area outside of Prince George and would like to get together with other Members near you. If there is enough interest from people in a specific region(s), we can put you in touch to organize a get-together, with some CPRS NL support. 

We have been very grateful to have had two Fall conferences in a row and CPRS Northern Lights would love to support another one, but we need your help!

Our Chair of Professional Development is ready to help as a guiding light if there is a sub-committee (leader and team of at least 4 people) who would like to take on this very worthwhile and valuable initiative.

If there is interest in this, please feel free to reach out before the end of April, by emailing cprsnl@gmail.com. Even if you just want to ask a question, we would love to hear from you!