Lunch & Learn: The Small Town PR Playbook

DATE: Friday, January 19
TIME: 12 p.m. -1:30 p.m.

LOCATION: Northern Development Initiative Trust (#301 1268 5th Ave, Prince George)

The idea for the Small Town P.R. Playbook was simple: create a how-to handbook for local government administrators who don’t have full-time communications staff but still need to communicate to their stakeholders. Actually creating the book, however, was anything but easy – from steering committees and detailed content plans, to project funding, mission creep, custom bindings and design issues, what was supposed to be a six-month off-the-side-of-your-desk project became an 18-month journey to showcase excellence in small town P.R. in British Columbia.

This Lunch and Learn will focus on the Playbook – what it is, why it matters and the process that ultimately led to the book receiving the Don Rennie Award for Excellence in Government Communications from the Canadian Public Relations Society. Joel McKay, CEO of Northern Development Initiative Trust and project lead and editor for the Small Town P.R. Playbook, will lead the session and share his insights on collaborative project management and the seemingly arcane process of submitting work for awards and recognition (and why it matters).

Joel McKay is the Chief Executive Officer of Northern Development Initiative Trust, a quarter billion dollar regional development corporation focused on building a stronger economy across Northern British Columbia. Joel joined Northern Development in June 2012 as Director of Communications where he led a successful communications services program for small communities across the region, and handled the Trust’s communications and marketing and economic research and analysis. Joel was previously Assignment Editor at Business in Vancouver Newspaper where he led a team of journalists and focused on in-depth coverage of the resource sector. Joel is editor of the Don Rennie award-winning Small Town P.R. Playbook, a Jack Webster award winning journalist, was named one of Prince George’s Top 40 Under 40 business leaders, an alumni of the 2015 Governor General’s Canadian Leadership Conference and in 2016 was honoured with a Distinguished Alumni Award from Kwantlen Polytechnic University.

Kim Hayhurst joined the Northern Development team in 2015 and handles the Trust’s marketing, communications, and digital assets. Kim is a graduate of the University of Northern B.C., and prior to joining Northern Development, Kim spent many years working at UNBC bringing experience in communications, brand development, event management, program development and project management to the Trust. Born, raised and educated in Northern B.C., Kim is passionate about the region and is the direct point of contact for media.

A livestreaming option is available. See the Facebook event or email for details.

Please RSVP by the end of day Tuesday, January 16, 2018 and let us know if you will be there in person or on the livestreaming feed.

Read more about the Playbook here:
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2017 AGM Minutes

The chapter’s 2017 Annual General Meeting was held on June 22 in Prince George. Read the draft minutes from the meeting HERE. The minutes will be updated once they are approved at the 2018 AGM.

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2017 Christmas Party

Date: December 1, 2107

Location: Susan’s house – 309 Nicholson Street South

Bottle Auction: Bring a wrapped bottle that costs no more than $20 (it could be to drink or anything that comes in a bottle). The bottles will be auctioned off with the proceeds being split 50/50 between CPRSNL and a local non-profit or charity.

RSVP by November 27th, including if you’re bringing a guest and if you have any allergies.

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CPRS Social Evening – Nov. 17

Join your friends and fellow CPRSNL members for our next social event taking place this Friday, November 17 at the Kask Taproom in Prince George (1230 4th Avenue).

This is strictly a social event and a great opportunity for you to bring out any of your colleagues that may be interested in joining CPRS and the Northern Lights Chapter. Come on out after work for an evening of socializing and good conversation.

Check out the Kask Taproom at The tacos are a must-try!

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Join the 2018 Building Blocks Committee

Looking to become more involved with CPRSNL? Well, here is your chance.

We are planning a spectacular Building Blocks session for June 2018 using the honorarium money we received for hosting the 2017 national conference. A few board members have volunteered, but we need a chair to lead the committee. Additional committee members are also welcome.

If you are interested in becoming involved, please contact our President, Christina Doll, at Please respond with your interest by December 22, 2017.

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