Join the 2018 Building Blocks Committee

Looking to become more involved with CPRSNL? Well, here is your chance.

We are planning a spectacular Building Blocks session for June 2018 using the honorarium money we received for hosting the 2017 national conference. A few board members have volunteered, but we need a chair to lead the committee. Additional committee members are also welcome.

If you are interested in becoming involved, please contact our President, Christina Doll, at Please respond with your interest by December 22, 2017.

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Building Blocks 2016

Join Canadian Public Relations Society – Northern Lights for the annual building blocks professional development session. The event will run from 10 a.m. to 3:30 p.m. on Friday, April 29, 2016. Lunch is provided for registered attendees. Cost for Members is $40 and Non-members have a registration fee of $55.


10:00 a.m. – Welcome – CPRSNL President Jonathon Dyck 10:15 a.m. – Key Note Speaker

Kim Blanchette APR,
Vice President, Public Affairs Branch, Alberta Energy Regulator

Are you ready for the future?

Working on cool projects and winning awards is great, but does this translate into PR excellence or confront the challenges facing our organizations and our profession? Kim Blanchette, Vice President Public Affairs for the Alberta Energy Regulator and National Vice President of CPRS, will kick off a discussion about how embracing storytelling, strategic content management, and your inner mathematician can counter a declining media landscape, eroding public trust, and a seemingly infinite array of communications channels.

11:45 a.m. – Presentation

Matt Wood
Manager, Communications and Media Relations University of Northern British Columbia

UNBC’s 25th Anniversary

In June 1990, after more than 16,000 British Columbians demanded better access to post-secondary education in the North, the University of Northern British Columbia was created. Twenty-five years later, the University celebrated its proud history of providing outstanding education, research and service for the communities it serves. Matt will talk about creating a visual identity that reflected the University’s origins and aspirations, as well as some of the opportunities and challenges that evolved throughout the year-long celebration.

12:45 p.m. – Networking lunch

1:30 p.m. – Communications planning workshop Facilitator: Jonathon Dyck

3:00 p.m. – CPRS Northern Lights 2017 conference and other chapter news 3:30 p.m. – Networking opportunity – The Keg Prince George

****Livestreaming will be available for the presentations. It will be free for CPRS Northern Lights members outside of Prince George and $20 for non-members.****

2016 Building Blocks Speaker Biographies

Kim Blanchette, APR
Vice President, Public Affairs Branch, Alberta Energy Regulator

Kim has almost 25 years’ experience in public relations and communications management at the provincial, federal, and international level.

Following her work with the Government of Nova Scotia, Kim

joined the Government of Canada in 2000 performing a variety of communications roles with the Atlantic Canada Opportunities Agency, including

ministerial support, director of Corporate Advocacy Communications, coordinator for multidepartment pan-Atlantic and international events.

Kim has served as consul (Political and Economic Relations and Public Affairs) at the Consulate General of Canada in Seattle, representing Canada in Washington, Oregon, Idaho, and Alaska. She then moved to Veterans Affairs Canada as acting associate director general of Communications where she worked the 90th anniversary of the end of the First World War, the 65th anniversary of D-Day, and development and introduction of new legislation for allied veterans.

Kim served as regional director of Issues Management and Communications (Atlantic Region) with the Canada Revenue Agency and as the communications manager for the Energy Resources Conservation Board prior to becoming vice president of Public Affairs for the Alberta Energy Regulator in 2013.

Kim serves as both the National Vice President and Treasurer for the Canadian Public Relations Society. The AER Public Affairs team has been recognized by the Canadian Public Relations Society, the International Association of Business Communicators, and the Global Alliance for Public Relations and Communications Management for excellence in public relations.
Matt Wood
Manager, Communications and Media Relations University of Northern British Columbia

Matt Wood has spent more than 10 years in the public relations field. He has been

the Manager of Communications and Media Relations with UNBC for three years, and served the City of Quesnel for eight years prior. Before entering the public relations world, he was an award-winning journalist, who wrote for the Ottawa Sun, Ottawa Citizen, and several community newspapers, including the Quesnel Cariboo Observer. He is married, has two daughters, is a long-time Northern B.C. resident, plays tuba with the Prince George Symphony Orchestra, is past-president of the CPRS – Northern Lights chapter, and is an unabashed Star Wars fan.

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Canadian Public Relations Society Northern Lights Media Panel 2016

Join members of the media from, Country 97/The Goat, CKPG Television, the Prince George Citizen, and CBC Daybreak North for the 2016 Canadian Public Relations Society Northern Lights Media Panel. The discussion will include the needs of the media, how we can better support the media, and more! Please RSVP by Wednesday, February 17, 2016.


When: Friday, February 19, 2016

Time: 12:00 p.m. (noon)

Where: Regional District of Fraser Fort George Board Room

Cost: $20 members/$25 non-members

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Northern Lights 2015 Christmas Party and Bottle Auction

The 2015 Canadian Public Relations Society Northern Lights Membership Society will be holding their annual Christmas Party on December 11, 2015 at the Twisted Cork in Prince George, BC. It will include the traditional bottle auction fundraiser. Each person attending is encouraged to bring at least one bottle in a gift bag or wrapping paper, and it will be auctioned off with half of the funds going to charity and half going to the local membership society. 

Dinner and drinks will start at 6 p.m. Bottle auction at about 7 p.m. 

Please RSVP by December 8, 2015 to or on our Facebook page. 

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Building Blocks 2015

Join Canadian Public Relations Society – Northern Lights for the annual building blocks professional development session. The event will run from 10 a.m. to 3:30 p.m. on Friday, May 22, 2015. Lunch is included, and the AGM will follow the Building Blocks session at 3:30 p.m.
The event will feature;
  • Mayor Luke Strimbold from Burns Lake, B.C. speaking about communications and community engagement during the 2012 Babine Lake Mill Fire.
  • Alyson Gourley-Cramer from the 2015 Canada Winter Games to talk about their award winning website project.
  • Participation in working through a RACE project. This will provide an opportunity for participants to learn how others in the industry work on communications strategies and provide their own advice.
Cost: Members $40/Non-members $55
Livestreaming will be available for the presentations. It will be free for CPRS Northern Lights members outside of Prince George and $20 for non-members.
Luke Strimbold’s Presentation
A fire at the Babine Forests Products Sawmill in Burns Lake, B.C. on Friday, January 22, 2012 created one of the largest tragedies this province has ever seen. There were unfortunately two people that did not survive the fire and 19 others taken to hospital with various injuries. Mayor Luke Strimbold had just been elected mayor in November 2011, and had to find a way to pull his community together through the tragedy. Mayor Strimbold will join us for our 2015 building blocks session to talk about communications and public engagement immediately following the incident, to the announcement and construction of the new mill, and look forward to the upcoming coroner’s inquest that will be held this June. As the leader of the local government for Burns Lake, Mayor Strimbold helped to ensure there was timely access to information and the community was informed, along with key departments of the Village of Burns Lake. Mayor Strimbold will also discuss the benefits of having an emergency preparedness plan that can be enacted.
Biography image1
Mayor Luke Strimbold was born and raised in Burns Lake. Mayor Strimbold holds the distinction of being the youngest Mayor in British Columbia, and the second youngest Mayor in Canada. Mayor Strimbold was first elected to Village Council during a by-election in late 2010. Luke was elected Mayor in 2011 and in this role he serves on a variety of local committees, is a director for the Regional District of Bulkley Nechako, and a board member of the North Central Local Government Association.
Luke also works in his family’s forestry company assisting with operations management. His past experience includes working as a youth councillor at Lake Babine Nation, and working for Lake Babine Nation Fisheries. In his free time, Mayor Strimbold enjoys sports, water activities, and camping.
The potential to influence change in the community and the region inspires the Mayor’s successes in his position. As a young member of Burns Lake, Mayor Strimbold focuses on engaging and encouraging youth to participate in community development for the future.
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