Summer Socials: July 26 & Aug. 9

Let’s get together and catch up this summer! CPRS Northern Lights will be having two options to gather this summer.

July Event:

67335147_10162076755620319_3524532738138832896_oJoin us on Friday, July 26 to relax between 4:00pm to 6:30pm at the Crossroads patio or indoor seating area (depending on weather and availability). Drop by to see us when works for you!

Please RSVP before noon on Thursday, July 25 to confirm registration numbers.

You can confirm your attendance and spot by saying you’re ‘going’ to the Facebook event or by filling out the registration link:

August Event:

67361498_10162076675065319_6127233200973414400_nJoin us on Friday, August 9 between 4:00pm to 7:00pm to relax and converse on the Betulla Burning patio or upstairs seating area (depending on weather and availability). Drop by to see us when works for you!

Tamara Vineberg from CPRS Edmonton will be stopping in to Prince George and will be attending the social too.

Please RSVP by Wednesday, August 7 to confirm registration numbers.

You can confirm your attendance and spot by saying you’re ‘going’ to the Facebook event or by filling out the registration link:

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Professional Development Opportunities

cprs learn

In addition to the events hosted by CPRS Northern Lights, there are many other free professional development opportunities available as part of your CPRS membership.

Throughout the year, CPRS National hosts a series of professional development webinars on a wide variety of topics. You can also access their database of articles and archive of past webinars.

Visit to register for upcoming sessions and browse the learning repository.

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Apr. 25: Lunch & Learn – PR and Crisis

UPDATE: This event has been re-scheduled for April 25. 

Join the CPRS Northern Lights on Thursday, April 25 for a lunch and learn with the College of New Caledonia’s executive director of communications, Alyson Gourley-Cramer.

During this session, we’ll discuss PR and crisis – in particular, the difficult situation Alyson and her team faced last year with the tragic death of a CNC student near the PG campus.

Learn how challenges were overcome and how PR was used in a transformative way.

Attend in-person or online

Join us on Thursday, April 25, from 12 noon to 1:30 p.m., in-person or via our usual webinar format and a conference call line.

Register here:

If you have already registered, no need to re-register. If you have previously registered and can no longer make the date, please email


Cost to attend Brown Bag Lunch and Learn:

$10 for CPRS members

$15 for non-members

(Free for those who attend via the webinar and conference line).

The event is a Brown Bag Lunch and Learn so please pack and bring a lunch.

Payment options:

Cash or cheque are accepted.

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About Alyson:

Alyson has over fifteen years of experience in marketing and communications. She’s worked within the areas of corporate, non-profit, education, sport, and events, with a key focus on using the most relevant and measurable strategy for the most appropriate audience. Her work has been recognized by CPRS and IABC.

Whether that’s through website re-design, creating apps for a mobilized audience, designing large-scale events to garner excitement, creating behaviour-changing engagement campaigns, or proactive issues management messaging, she uses thoughtful tactics and collaboration to ensure success.
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Building Blocks – May 3, 2019

*** New half-day rate added! See the registration section below.

Join the CPRS Northern Lights chapter for a full day of professional development in Prince George on May 3. We have an exciting line-up of speakers for the day followed by an evening social at the Grand Trunk Tavern. Our Annual General Meeting will be held over lunch, with more info to follow. (Interested in joining the CPRSNL Board? Learn more!)

Conference: 8:00 a.m. – 4:00 p.m. at the Regional District of Fraser-Fort George boardroom (155 George Street)
Social: 5:00 p.m. – 9:00 p.m. at the Grand Trunk Tavern (2005 Hwy 97 S)

Members and non-members are welcome. Help us spread the word and invite your public relations colleagues, or even those who do communications off the side of their desk.

Registration & Cost

Your registration fee covers coffee and lunch, appetizers at our evening social, and the cost of bringing in our excellent array of speakers. Travel bursaries are available for CPRSNL members, see below.

  • CPRS Members: $95
  • Non-Members: $114
  • Students: $50
  • Half-day rate (members only): $55 (morning or afternoon, includes lunch & AGM)


Pay at the event by cash or cheque (made out to Canadian Public Relations Society Northern Lights). If your organization requires an invoice, please request one as soon as possible, by emailing

Travel Bursaries Available

For the second year in a row, the CPRS Northern Lights are offering $200 travel bursaries for our members living more than 100 km from the event location.

Apply soon. The bursaries are available on a first come, first served basis. Fill out the APPLICATION FORM and email to apply.


Building Blocks & AGM
Friday, May 3, 8:00 – 4:00 pm

8:00 – 8:20 Registration
8:20 – 8:30 Welcome & Introductions
8:30 – 10:30 Stories, storytellers and misinformation: Using behavioural insights to shape your communications Dr. Terence (Terry) Flynn, APR, FCPRS
McMaster University
10:30 – 10:45 Coffee Break
10:45 – 12:00 Working with First Nations: A Settler’s Journey Sarah Artis
Sarah & Company Communications
12:00 – 12:30 Lunch
12:30 – 1:00 Annual General Meeting
1:00 – 3:00 Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy Grant Bastedo, APR
Takt Communications
3:00 – 3:15 Coffee Break
3:15 – 4:00 PR in Northern BC: Public Relations Research
Dr. Virginia McKendry
Royal Roads University

Evening Social – Pints and PR
Friday, May 3, 5:00 – 9:00 pm
Catch up with your colleagues for a night of fun, craft beer and light food at Great Trunk Tavern. Appetizers will be provided.

Session Details

Stories, storytellers and misinformation: Using behavioural insights to shape your communications
Dr. Terence (Terry) Flynn, APR, FCPRS — McMaster University

drTerryFlynnWhy do some narratives and spokespeople immediately connect with their stakeholders while other efforts fail? Why is it so hard to correct misinformation, once a community accepts it as fact?

In this engaging and interactive session, Dr. Terry Flynn will share the results of his recent research on behavioural insights, neuroscience and cognition, as it relates to the increasingly difficult job of ensuring that our public relations and communications management efforts connect with our stakeholders and achieve their desired outcomes. Terry will discuss the science of storytelling, what makes a communicator credible and how to combat misinformation and disinformation.

Read more about Dr. Terry Flynn.

Working with First Nations: A Settler’s Journey
Sarah Artis — Sarah & Company Communications

sarahartis3This workshop is a chance for ‘settlers’ who work with or hope to work with First Nations to self-reflect on our roles and responsibilities in those relationships. The topic is a tough one. The term ‘settler’ is controversial in itself. And Sarah Artis does not know all the answers. You will likely leave this workshop with more questions. But this is a topic and self-work that every Canadian PR professional must engage in if they truly wish to understand the Canadian and global context in which they live and work.

In this session, Sarah will speak of her own experiences working with different First Nations in Northern BC. She will explore some of the big questions she’s had to ask herself and encourage you to do the same. Please come ready for an honest and thought-provoking discussion.

Key Takeaways

  1. Better understand the term ‘settler’ and what that means for you personally and professionally
  2. Increase awareness of your role and responsibilities in the reconciliation process
  3. Self-reflect on how to be a better ally in your work and in all your relationships with Aboriginal people
  4. Be more comfortable being uncomfortable aka. ‘unsettled’
  5. Be more confident asking ‘dumb questions’ and speaking up on this topic

Learn more about Sarah Artis.

Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy
Grant Bastedo, APR — Takt Communications

Grant Bastedo Colour small - 1920x1920Voted by Canadian newsrooms as the most important story of 2018, the Humboldt Broncos’ tragedy generated unprecedented international media attention and awe-inspiring world-wide support over the past year. At the time of the crash, the Broncos’ organization was caught off-guard and unprepared to handle a crisis of that magnitude – they called on Grant Bastedo and his team from Takt Communications to help manage the crisis response.

From the outset of the crisis, Bastedo and the Takt team had to overcome huge hurdles under incredibly tight time pressures. The Broncos’ communications efforts were severely hindered when it was discovered that passwords to their social media accounts and website were only known to those lost in the crash. With international media calling around-the-clock and the public clamouring for updates regarding the condition of survivors, information about memorial services, and locations where they could donate, Takt was forced to quickly improvise a crisis response while the world watched.

Bastedo, an award-winning public relations veteran with over 28-years of experience in crisis management, is doing a Canada-wide speaking tour with the Canadian Public Relations Society talking about the many lessons learned while managing the tragedy and the importance of advanced crisis preparation. His presentation, “Staying Strong: Crisis Management Lessons Learned in the Midst of the Humboldt Broncos’ Tragedy,” shares important information that will help others who unfortunately experience their own crisis situations.

Read Grant Bastedo’s bio.

PR in Northern BC: Public Relations Research
Dr. Virginia McKendry — Royal Roads University

Virginia Mckendry landscape

For the past couple of years, Virginia and her research partner, Julia Jahansoozi, have been working on a small pilot study about the public relations community in Victoria, BC. The focus of their work has been the pioneering role that senior women in PR in Victoria have played in “making” the unique public relations culture that has grown up in the provincial capital. They are working with a publisher and hope to have a short book about that research coming out soon.

They are also getting ready to expand their scope to learn about how regional difference shapes public relations practice, and find more of these incredible Canadian pioneering women who have stewarded development of the field in their specific region.

CPRSNL is welcoming Virginia so that she can tell us more about her research and gauge the interest of our members in participating in a case study of PR in northern BC, one that will give the world a picture of how real people have contributed to the making of this region’s unique PR culture.

The following are some of their focus points:

a) continuing with the focus on pioneering women in public relations (first and second generation, but also junior female practitioners who are just now entering the field),
b) understanding how male practitioners understand their own career journeys, with a focus on the difference gender makes to how PR is seen and how they are seen in PR, and
c) how gender and practice inform each other depending on the situation, and
d) how regional differences shape PR practice, local PR cultures, and practitioners’ self-concept.

Read more about Dr. Virginia McKendry.

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Join the CPRSNL Board

group hand fist bump

Consider becoming more involved in our CPRS Northern Lights chapter by joining the Board.

A new Board of Directors will be elected at the upcoming Annual General Meeting on May 3, 2019 (during our Building Blocks Conference).

This is your chance to take on a volunteer role that will give you more experience in your chosen field, the ability to guide the direction of your Chapter, and additional opportunities to network with Public Relations professionals in your region.

Currently we are recruiting for Membership, Professional Development and Events Chairs. Of course, more than one nomination can be accepted for each position so you can run for any position you would like. You also do not need to be located in Prince George to be a member of the Board. 

The Board of Directors is made up of the following positions:

  • President
  • Vice President
  • Communications Co-Chairs (2 positions)
  • Membership Chair (vacant)
  • Accreditation Chair
  • Pro-D Chair (vacant)
  • Events Chair (vacant)
  • Treasurer
  • Education Chair

If you would like additional information about a position or are interested in nominating yourself or someone else with their permission, please send an email to current CPRSNL president, Annie Doran, at and copy

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