Building Blocks – June 22, 2018

Join the CPRS Northern Lights chapter for a full day of professional development in Prince George on June 22 – with a pre-conference event included in the evening on June 21! Members and non-members are welcome. Help us spread the word and invite your public relations colleagues, or even those who do communications off the side of their desk.

Please register by Tuesday, June 19. Let us know you’re “Going” to our Facebook event or email us at

See the full schedule below (including costs for members and non-members), our new travel bursaries for CPRSNL members, and don’t forget about our Networking Night the evening before at Trench Brewing and Distilling!


We have an exciting line up of speakers:

  • Gary Stephen Ross, a B.C. corporate-communications consultant with a wide spectrum of content and brand expertise. You may have attended Gary’s engaging session in Prince George earlier this year and he is joining us again to expand on the discussion and share new insights.

  • Jennifer Atree, Digital Strategy Director with Splash Media will be presenting on the power of Google and Carol Gass, Splash’s Digital Content Specialist is going to share her Facebook knowledge and expertise with us. Bring your questions!
  • Emily Epp, Cariboo Regional District Manager of Communications, and Rob Van Adrichem, City of Prince George Director of External Relations, are going to share what they learned responding to the 2017 wildfires and facilitate a discussion around emergency communications.

Travel Bursaries – NEW!

We also have travel support available for CPRS Northern Lights members outside of the Prince George area. If you are a CPRS Northern Lights member who resides more than 100 km outside of Prince George, you are eligible for a travel bursary of up to $200 to go towards your travel and accommodation costs.  A limited number of bursaries are available, so if you are interested, please contact CPRSNL Board Treasurer, Susan Clarke (email her at First come, first served.

Event Details

Date: June 22, 2018                                                                                                                      Time: 8:30 am – 4:00 pm                                                                                                    Location: Regional District of Fraser-Fort George Boardroom, 155 George Street, Prince George                                                                                                                                              Fee: $79 for CPRSNL members, $99 for non-members (covers registration, reception on June 21 and lunch on June 22)                                                                                              Facebook Event:

Networking Night – Thursday, June 21

Time: 7:00 pm – 9:00 pm                                                                                                        Location: Trench Brewing and Distilling, 399 2nd Ave, Prince George, BC                              (appies included!)                                                                                                                  Facebook Event:

Building Blocks – Friday, June 22

8:30-8:50:          Registration
8:50–9:00:         Welcome from CPRS Northern Lights President Christina Doll
9:00-10:30:        Ross Rules of Effective Communication, Smart Content and the Power of Story with Gary Stephen Ross
10:30-10:45       Coffee break
10:45-Noon       Navigating the Changing World of Facebook, Social Media and the Power of Google, with Jennifer Attree and Carol Gass, Splash Media
12:00 – 12:30    Lunch (provided)
12:30 – 1:00      CPRS Northern Lights AGM
1:00 – 2:30         Emergency Communications with Emily Epp and Rob Van Adrichem
2:30-2:45           Coffee Break
2:45 – 3:45         PR Roundtable – a open discussion about challenges and successes in public relations in North Central BC
3:45 – 4:00         Closing Comments – Christina Doll

Please RSVP by June 19

We need to know how many people to plan for! Please register by letting us know you’re “Going” to our Facebook event or email us at

RSVP for the networking night on its Facebook event as well.

We can’t wait to see you there!


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Lunch & Learn – Rebranding a City

Rebranding a City: Lessons Learned Along the Way

Date: Friday, Apr. 20, 2018                                                                                                        Time: 12 p.m. to 1:30 p.m.                                                                                                    Location: Regional District of Fraser-Fort George, Boardroom, Prince George

Join us to learn how the City of Quesnel recently revamped its brand on Friday, April 20 from 12 noon to 1:30pm. The re-branding initiative included developing a new brand strategy, visual identity and tone of voice, brand guidelines, messaging matrix, and communications plan.

Amy Reid, the City’s Economic Development Officer, will share her experience and key lessons learned.

About the Speaker
amyreidAmy Reid is the Economic Development Officer for the City of Quesnel. In the past five years in this role, Amy’s projects have ranged from a successful healthcare professional recruitment campaign (15 new doctors in 18 months!), to a regional trails master plan, to an airport business plan, to rebranding the City and rebuilding the corporate website. Every day is different in the economic development world.

Originally from the Toronto area, Amy spent time living in New Zealand, China, and Thailand before landing in Quesnel 10 years ago. In her spare time, Amy enjoys running, cross country skiing, and exploring with her partner and two dogs.

RSVP to attend the event by 4pm on Wednesday, April 18, 2018. Or select you are ‘going’ on the Facebook event.

Tickets are $10 per person for CPRS members and $15 per person for non-members to attend the event in-person. Bring your own lunch and coffee; tea and water will be provided.

Live streaming for the event will be available for CPRS members who will be out of the area, or do not live within close travelling distance. Want to attend the event online? Email us at to receive the livestreaming link. There is no cost to attend via livestreaming.

Not a CPRS member, but want to join? Visit the CPRS membership benefits page to learn more.

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CPRSNL Social – Mar. 20

growlers-to-buy-beerJoin your fellow CPRS Northern Lights friends and colleagues for dinner and drinks and some great conversation about Public Relations and Communications. Our special guest  will be Northern Lights member Jan Enns from Kelowna! Be sure to RSVP by March 18 at the very latest, but the sooner, the better!

The event will be held on March 20 at CrossRoads Brewing House in Prince George at 5:30 p.m. Please RSVP on the Event Page of the CPRSNL Facebook page or by email by March 18.

We hope to see you there!


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Lunch & Learn: PR From a First Nations Perspective

Date: Friday, Feb. 23, 2018                                                                                                        Time: 12 p.m. to 1:00 p.m.                                                                                                    Location: Regional District of Fraser-Fort George, Boardroom, Prince George

Join current Lheidli T’enneh Band Councilor Dolleen Logan and former McLeod Lake Indian Band Chief Derek Orr in conversation with Northern Lights member Kevin Brown, APR, FCPRS about what works and what doesn’t when it comes to engagement with First Nations. Whether your PR work is Aboriginal Relations with a proposed new mine or pipeline, outreach on behalf of a government agency or consultation with First Nations on behalf of a public or private sector organization, sooner or later you will be asked to contact a First Nation.  Talk about intimidating!  Dolleen and Derek will lower your PR stress and share some of their ‘Tips and Best Practices for Successful PR With First Nations’.

The session will take place at the Regional District of Fraser Fort George in the Board Room at 12 Noon.

Live streaming is available for this event. See the Facebook event or email for more information.

Please RSVP for this event no later than the end of business on Tuesday, February 20, 2018 and let us know whether you will be attending via live streaming or in person.

About the Speakers

dolleenloganDolleen Logan is in her second term on the Lheidli T’enneh Band Council. She was born and raised in Prince George and has been the Lead Executive Assistant to Chief, Council and the Executive Director for six years. In her ten years working with the Lheidli T’enneh, Dolleen has worked closely with the Lheidli T’enneh Treaty Process and has come to know most Lheidli T’enneh members living both on reserve and elsewhere.



derekorrDerek Orr started with Carrier Lumber Ltd. on June 05, 2017 as their Business Development Manager. He has extensive knowledge in First Nations Governance and Politics, Partnerships and Community Development.  Derek’s main duties at Carrier Lumber are to assist the President, CFO, and Woodlands Manager in fiber acquisition, First Nations relationship development and new business opportunities.

kevinbrownKevin Brown is the President of Kevin Brown Communications (KBC), a full-service public relations firm he started in 2003.  Prior to starting KBC, Kevin was the Communications & Community Relations Manager for the Northern Forest Products Association (NFPA). For almost 9 years Kevin guided an award-winning community relations program aimed at keeping people in Northern BC communities better informed about challenges, opportunities and key issues facing the forest industry. Kevin worked on the high-profile Mountain Pine Beetle public awareness campaign which was launched in September 1999.

Kevin began his public relations career in 1993 as a Regional Government Communications Officer for the Province of BC. Before embarking on his PR career, he spent over 9 years as a journalist for CBC Radio News. His start in radio news came in Prince George in 1983 when he joined the newsroom of CJCI.

Kevin has been a member of the Canadian Public Relations Society (CPRS) since 1999. In 2003, he received his Certificate of Accreditation in Public Relations (APR). In 2010, Kevin received the Diamond Jubilee Award as CPRS Mentor of The Year which recognized his assistance to new public relations practitioners and promotion of CPRS in Northern British Columbia.

In 2012, Kevin was inducted into the CPRS College of Fellows (FCPRS) which recognized his 20+ years in PR and for his leadership in contributing to the betterment of the profession. In May 2013, Kevin received a Life Membership in the North Central Local Government Association (NCLGA) in appreciation for his dedication and exemplary service to the association.

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Lunch & Learn: The Small Town PR Playbook

DATE: Friday, January 19
TIME: 12 p.m. -1:30 p.m.

LOCATION: Northern Development Initiative Trust (#301 1268 5th Ave, Prince George)

The idea for the Small Town P.R. Playbook was simple: create a how-to handbook for local government administrators who don’t have full-time communications staff but still need to communicate to their stakeholders. Actually creating the book, however, was anything but easy – from steering committees and detailed content plans, to project funding, mission creep, custom bindings and design issues, what was supposed to be a six-month off-the-side-of-your-desk project became an 18-month journey to showcase excellence in small town P.R. in British Columbia.

This Lunch and Learn will focus on the Playbook – what it is, why it matters and the process that ultimately led to the book receiving the Don Rennie Award for Excellence in Government Communications from the Canadian Public Relations Society. Joel McKay, CEO of Northern Development Initiative Trust and project lead and editor for the Small Town P.R. Playbook, will lead the session and share his insights on collaborative project management and the seemingly arcane process of submitting work for awards and recognition (and why it matters).

Joel McKay is the Chief Executive Officer of Northern Development Initiative Trust, a quarter billion dollar regional development corporation focused on building a stronger economy across Northern British Columbia. Joel joined Northern Development in June 2012 as Director of Communications where he led a successful communications services program for small communities across the region, and handled the Trust’s communications and marketing and economic research and analysis. Joel was previously Assignment Editor at Business in Vancouver Newspaper where he led a team of journalists and focused on in-depth coverage of the resource sector. Joel is editor of the Don Rennie award-winning Small Town P.R. Playbook, a Jack Webster award winning journalist, was named one of Prince George’s Top 40 Under 40 business leaders, an alumni of the 2015 Governor General’s Canadian Leadership Conference and in 2016 was honoured with a Distinguished Alumni Award from Kwantlen Polytechnic University.

Kim Hayhurst joined the Northern Development team in 2015 and handles the Trust’s marketing, communications, and digital assets. Kim is a graduate of the University of Northern B.C., and prior to joining Northern Development, Kim spent many years working at UNBC bringing experience in communications, brand development, event management, program development and project management to the Trust. Born, raised and educated in Northern B.C., Kim is passionate about the region and is the direct point of contact for media.

A livestreaming option is available. See the Facebook event or email for details.

Please RSVP by the end of day Tuesday, January 16, 2018 and let us know if you will be there in person or on the livestreaming feed.

Read more about the Playbook here:
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