Join us on Wednesday, April 15 at noon for a webinar on branding with Nicola Poskitt from Will Creative. This really gets into the guts of brand work from an expert.

Branding is a specialty. It is not just picking colours, designing a logo, and hoping for the best. Done well, branding helps define who an organization is, how it wants to be seen, and how that identity shows up consistently across everything it says and does.

In this session, Nicola will explore why brand is so much more than a logo. She will walk us through how a brand is developed, the organizational buy-in needed to make it successful, and the decision points around whether to do a grand launch or a quieter rollout. She will also share stories of branding done very well and branding that missed the mark, because there is always something to learn from both.

This session will be valuable for communicators, leaders, and anyone involved in shaping how their organization is understood by the people it serves.

Join us via Zoom at noon on April 15. Email us at cprsnl@gmail.com if you’re having trouble finding the invite in your calendar.

About the company:
Will Creative is a full-service creative agency that works from research to rollout to results, helping brands uncover what is distinct in their DNA. Their portfolio includes work with Royal Roads University, Prince Rupert, Canada Games, Stanley Park Brewing, COBS Bread, and Fresh Tracks Canada, among others. That breadth of work gives Nicola strong real-world experience in how brands are built, launched, and lived inside organizations.