2014 Building Blocks: Register now!

We now have our full agenda for this year’s Building Blocks session all lined up! We’re pleased to announce that in addition to Jeremy Berry, APR, we will also have Ivan Giesbrecht from Northern Gateway Pipelines coming to talk to us about the project’s community and community outreach efforts (see more about this below).

Date: Monday, April 28, 2014
Time: 10:30am – 3:30pm (networking event to follow)
Where: Regional District of Fraser Fort George Boardroom (155 George St., Prince George)
Lunch: Included, as is coffee/tea during the day
Cost: $60 for members; $80 for non-members
RSVP: by Wednesday, April 23, 2014 to cprsnl@gmail.com or on our Facebook event page.

Note: If you’re outside of Prince George, but still want to participate, please let us know! Teleconferencing is available.


10:15am – 10:30am Arrive and welcome
10:30am – 12:00pm Jeremy Berry – Managing the media mix
12:00pm – 12:45pm Lunch
12:45pm – 1:45pm Ivan Giesbrecht – The effects of marketing changes on public opinion
1:45pm – 2:00pm Stretch and networking break
2:00pm – 3:30pm Jeremy Berry – Generation Y in your office
3:30pm – onwards Networking (pub to be announced)

The Speakers

Jeremy BerryJeremy Berry, APR, Associate Professor in the Public Relations Program within the Faculty of Communication Studies from Mount Royal University in Calgary
Twitter: @prwithjb
For Jeremy’s bio and info on his two talks, please see our previous post.


Ivan GiesbrechtIvan Giesbrecht, Communications Manager for Northern Gateway Pipelines
Twitter: @ivangiesbrecht

Ivan will give a brief overview of Northern Gateway’s communication and community outreach efforts – including both earned and paid media. He will also discuss the creative concept behind Northern Gateway’s current province-wide advertising campaign.*

Bio: Ivan Giesbrecht is the Communications Manager for Northern Gateway Pipelines. Based in Vancouver, Ivan provides strategic communications and media relations support to community and Aboriginal outreach efforts on behalf of Northern Gateway. Ivan has done both in-house and agency work in Canada, the United States, and the Middle East during his 15-year public relations career.

(*Please note that CPRS Northern Lights is neither in favour nor against the Northern Gateway Pipeline project. This is an opportunity to hear from an experienced public relations professional about an organization’s marketing tactics and challenges.)

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