Rebranding a City: Lessons Learned Along the Way

Date: Friday, Apr. 20, 2018                                                                                                        Time: 12 p.m. to 1:30 p.m.                                                                                                    Location: Regional District of Fraser-Fort George, Boardroom, Prince George

Join us to learn how the City of Quesnel recently revamped its brand on Friday, April 20 from 12 noon to 1:30pm. The re-branding initiative included developing a new brand strategy, visual identity and tone of voice, brand guidelines, messaging matrix, and communications plan.

Amy Reid, the City’s Economic Development Officer, will share her experience and key lessons learned.

About the Speaker
Amy Reid is the Economic Development Officer for the City of Quesnel. In the past five years in this role, Amy’s projects have ranged from a successful healthcare professional recruitment campaign (15 new doctors in 18 months!), to a regional trails master plan, to an airport business plan, to rebranding the City and rebuilding the corporate website. Every day is different in the economic development world.

Originally from the Toronto area, Amy spent time living in New Zealand, China, and Thailand before landing in Quesnel 10 years ago. In her spare time, Amy enjoys running, cross country skiing, and exploring with her partner and two dogs.

Interested? 
RSVP to attend the event by 4pm on Wednesday, April 18, 2018. Or select you are ‘going’ on the Facebook event.

Tickets are $10 per person for CPRS members and $15 per person for non-members to attend the event in-person. Bring your own lunch and coffee; tea and water will be provided.

Live streaming for the event will be available for CPRS members who will be out of the area, or do not live within close travelling distance. Want to attend the event online? Email us at cprsnl@gmail.com to receive the livestreaming link. There is no cost to attend via livestreaming.

Not a CPRS member, but want to join? Visit the CPRS membership benefits page to learn more.