Building Blocks – June 22, 2018

Join the CPRS Northern Lights chapter for a full day of professional development in Prince George on June 22 – with a pre-conference event included in the evening on June 21! Members and non-members are welcome. Help us spread the word and invite your public relations colleagues, or even those who do communications off the side of their desk.

Please register by Tuesday, June 19. Let us know you’re “Going” to our Facebook event or email us at

See the full schedule below (including costs for members and non-members), our new travel bursaries for CPRSNL members, and don’t forget about our Networking Night the evening before at Trench Brewing and Distilling!


We have an exciting line up of speakers:

  • Gary Stephen Ross, a B.C. corporate-communications consultant with a wide spectrum of content and brand expertise. You may have attended Gary’s engaging session in Prince George earlier this year and he is joining us again to expand on the discussion and share new insights.

  • Jennifer Atree, Digital Strategy Director with Splash Media will be presenting on the power of Google and Carol Gass, Splash’s Digital Content Specialist is going to share her Facebook knowledge and expertise with us. Bring your questions!
  • Emily Epp, Cariboo Regional District Manager of Communications, and Rob Van Adrichem, City of Prince George Director of External Relations, are going to share what they learned responding to the 2017 wildfires and facilitate a discussion around emergency communications.

Travel Bursaries – NEW!

We also have travel support available for CPRS Northern Lights members outside of the Prince George area. If you are a CPRS Northern Lights member who resides more than 100 km outside of Prince George, you are eligible for a travel bursary of up to $200 to go towards your travel and accommodation costs.  A limited number of bursaries are available, so if you are interested, please contact CPRSNL Board Treasurer, Susan Clarke (email her at First come, first served.

Event Details

Date: June 22, 2018                                                                                                                      Time: 8:30 am – 4:00 pm                                                                                                    Location: Regional District of Fraser-Fort George Boardroom, 155 George Street, Prince George                                                                                                                                              Fee: $79 for CPRSNL members, $99 for non-members (covers registration, reception on June 21 and lunch on June 22)                                                                                              Facebook Event:

Networking Night – Thursday, June 21

Time: 7:00 pm – 9:00 pm                                                                                                        Location: Trench Brewing and Distilling, 399 2nd Ave, Prince George, BC                              (appies included!)                                                                                                                  Facebook Event:

Building Blocks – Friday, June 22

8:30-8:50:          Registration
8:50–9:00:         Welcome from CPRS Northern Lights President Christina Doll
9:00-10:30:        Ross Rules of Effective Communication, Smart Content and the Power of Story with Gary Stephen Ross
10:30-10:45       Coffee break
10:45-Noon       Navigating the Changing World of Facebook, Social Media and the Power of Google, with Jennifer Attree and Carol Gass, Splash Media
12:00 – 12:30    Lunch (provided)
12:30 – 1:00      CPRS Northern Lights AGM
1:00 – 2:30         Emergency Communications with Emily Epp and Rob Van Adrichem
2:30-2:45           Coffee Break
2:45 – 3:45         PR Roundtable – a open discussion about challenges and successes in public relations in North Central BC
3:45 – 4:00         Closing Comments – Christina Doll

Please RSVP by June 19

We need to know how many people to plan for! Please register by letting us know you’re “Going” to our Facebook event or email us at

RSVP for the networking night on its Facebook event as well.

We can’t wait to see you there!


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