Rebranding a City: Lessons Learned Along the Way
Date: Friday, Apr. 20, 2018 Time: 12 p.m. to 1:30 p.m. Location: Regional District of Fraser-Fort George, Boardroom, Prince George
Join us to learn how the City of Quesnel recently revamped its brand on Friday, April 20 from 12 noon to 1:30pm. The re-branding initiative included developing a new brand strategy, visual identity and tone of voice, brand guidelines, messaging matrix, and communications plan.
Amy Reid, the City’s Economic Development Officer, will share her experience and key lessons learned.
About the Speaker
Amy Reid is the Economic Development Officer for the City of Quesnel. In the past five years in this role, Amy’s projects have ranged from a successful healthcare professional recruitment campaign (15 new doctors in 18 months!), to a regional trails master plan, to an airport business plan, to rebranding the City and rebuilding the corporate website. Every day is different in the economic development world.
Originally from the Toronto area, Amy spent time living in New Zealand, China, and Thailand before landing in Quesnel 10 years ago. In her spare time, Amy enjoys running, cross country skiing, and exploring with her partner and two dogs.
Interested?
RSVP to attend the event by 4pm on Wednesday, April 18, 2018. Or select you are ‘going’ on the Facebook event.
Tickets are $10 per person for CPRS members and $15 per person for non-members to attend the event in-person. Bring your own lunch and coffee; tea and water will be provided.
Live streaming for the event will be available for CPRS members who will be out of the area, or do not live within close travelling distance. Want to attend the event online? Email us at cprsnl@gmail.com to receive the livestreaming link. There is no cost to attend via livestreaming.
Not a CPRS member, but want to join? Visit the CPRS membership benefits page to learn more.
Join your fellow CPRS Northern Lights friends and colleagues for dinner and drinks and some great conversation about Public Relations and Communications. Our special guest will be Northern Lights member Jan Enns from Kelowna! Be sure to RSVP by March 18 at the very latest, but the sooner, the better!
Dolleen Logan is in her second term on the Lheidli T’enneh Band Council. She was born and raised in Prince George and has been the Lead Executive Assistant to Chief, Council and the Executive Director for six years. In her ten years working with the Lheidli T’enneh, Dolleen has worked closely with the Lheidli T’enneh Treaty Process and has come to know most Lheidli T’enneh members living both on reserve and elsewhere.
Derek Orr started with Carrier Lumber Ltd. on June 05, 2017 as their Business Development Manager. He has extensive knowledge in First Nations Governance and Politics, Partnerships and Community Development. Derek’s main duties at Carrier Lumber are to assist the President, CFO, and Woodlands Manager in fiber acquisition, First Nations relationship development and new business opportunities.
Kevin Brown is the President of Kevin Brown Communications (KBC), a full-service public relations firm he started in 2003. Prior to starting KBC, Kevin was the Communications & Community Relations Manager for the Northern Forest Products Association (NFPA). For almost 9 years Kevin guided an award-winning community relations program aimed at keeping people in Northern BC communities better informed about challenges, opportunities and key issues facing the forest industry. Kevin worked on the high-profile Mountain Pine Beetle public awareness campaign which was launched in September 1999.
CPRS Northern Lights 