Reflections on the National Summit

Now that we’ve all had some time to get home from last week’s CPRS National Summit 2014 in beautiful Banff and settle back into “reality,” I wanted to offer my reflections on the conference and what it means to be the new President of the best little chapter that everyone knows (and loves), Northern Lights.

Banff Springs

The gorgeous setting for our conference, the Fairmont Banff Springs.

This was my third national conference and they keep getting better. The sessions and opportunities to learn are always good of course, but the conference is so much more than that. It occurs to me now that the greatest value in these conferences is the networking, as cliche as that may sound (and I don’t just mean the socializing, of which there was a little, I’ll admit). Our now past national president, Richard Truscott, put it nicely when he referred to the conference as his chance to see his “once a year friends.” I’ll go a step further to call some of these people my “once a year best friends” or even “once a year family” (but maybe that’s the millennial in me; we’ll let Jeremy Berry decide that).

I was really struck this year by how open, sincere and willing to converse everybody was. Perhaps this was partly due to the fact that I was actively trying to get out of my shell a bit more than comfortably normal for this introvert and meet people on behalf of my chapter, but I had so many amazing conversations.

CPRS Ascend 2014 Northern Lights attendees

CPRS Ascend 2014 Northern Lights attendees (L-R: Carol Anderson, Eryn Collins, Chelan Zirul, Jonathon Dyck, Shelly Burich, Brad Lyon, Simone Blais, Fran Haughian, Susan Clarke, Renee McCloskey, Alyson Gourley-Cramer, Jessica Quinn)

Your VP (Jonathon Dyck) and I (along with our Secretary/Treasurer Renee McCloskey as National VP) attended the President’s Council to get things going. It was really great to be involved in these conversations and hear what sort of challenges other chapters are experiencing across the country. Turns out, a lot of them are the same. I also realized (and all due respect to our fellow chapters) that a lot of the challenges others face, aren’t even issues to us. I believe that’s a testament to how passionate and dedicated we are, in a variety of ways. Regardless, it was great to open up some lines of communication with other chapters, particularly the other two BC chapters, who we intend to collaborate with a great deal more over the coming year as we work on our live streaming and regional engagement strategies.

During the President’s Council, we were each asked to contribute what our greatest goal for the coming year is, and I’d like to tell you that mine is what I mentioned above: a regional engagement strategy. I recognize that our membership has grown quite a bit over the last year, primarily in areas outside of Prince George, and because of this, it is imperative that we now step it up and make sure we’re offering value to all of our members equally. Our new executive committee will be meeting for the first time soon and I’ll be sure to update you on some of the ways in which we intend to do that. (I also invite you to drop me a line and let me know what your ideas are too!)

Back to the conference, we made quite a name for ourselves. After the opening ceremonies, where we celebrated our member and communications co-chair Shelly Burich receiving her APR with giant signs (congrats again Shell!), everyone knew who Northern Lights was. Even Scott Stratten was quite taken by us and recognized us as he delivered his keynote. Following that, everyone I met just seemed to know who we were, and that was such a great feeling!

Way to go Shelly!

Way to go Shelly!

Jessica Quinn with Scott Stratten

Jessica Quinn with Scott Stratten

Of course the biggest highlight of the conference was the awards gala, where our chapter was awarded with the Lectern Award and the CN – Emery Leblanc Award (under 75). I was honoured to go across the stage and receive these for my chapter. Of course the rest of us in attendance had our signs out then too! ;) Some people know our chapter as the “rowdy” ones (and a variety of other adjectives, I’m sure), so I feel like winning awards like this makes a great statement that although we might play hard, we work hard too.

Awards

Jessica Quinn with the CPRS Lectern Award and CN – Emery Leblanc Award (under 75). Photo credit: honourary CPRS Northern Lighter Everett Martin.

I’ve been involved in CPRS for about 5 years now and I couldn’t be more proud of us! I’ve seen some great advancement, and I’m so excited for this next year as President to be able to  move us even further ahead. I know that part of our charm is our small size, but I’m confident that we can continue to grow and extend into other regions, all the while maintaining our close-knit, respectful, passionate culture that everyone knows us for.

Here’s to Northern Lights!

Jessica Quinn
Northern Lights President

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New Executive team

We are very pleased to announce that CPRS Northern Lights held our AGM on Friday, May 9, and now have a new executive ready to serve our members!

The following were voted in as the executive team for the 2014/15 year:

President – Jessica Quinn
Vice-President – Jonathon Dyck
Past President – Matt Wood
Secretary/Treasurer – Renee McCloskey, APR
Membership – Susan Clarke
Professional Development – Co-chair – Jonathon Dyck
Professional Development – Co-chair – Alyson Gourley-Cramer
Communications Co-chair – Shelly Burich, APR
Communications Co-chair – Brad Lyon
Education – Christina Doll
APR – Cam McAlpine, APR
Events – Amy Erickson

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2014 Annual General Meeting

Good afternoon everyone,

Please be advised that the 2014 Annual General Meeting will be held on Friday, May 9 at 3pm at the Regional District of Fraser-Fort George boardroom located at 155 George Street in Prince George.

The AGM will include a brief overview of the activities of CPRS Northern Lights from the 2013-14 year as well as a financial update.

Teleconference will be available for members unable to attend in person – please notify Renee McCloskey in advance if you wish to dial in (rmccloskey@rdffg.bc.ca).

Agenda:

  1. President’s report
  2. Financial review
  3. Committee updates
  4. Elections of officers for 2014-15
  5. Presentation from Renee McCloskey: “Representing on the CPRS National Board”
  6. Networking social (establishment TBA)

There will be an election of officers for the CPRS Northern Lights executive for the following positions:

  • President
  • Vice-president
  • Past President
  • Secretary Treasurer
  • Professional Development Chair
  • Accreditation Chair
  • Membership Chair
  • Communications Chair x2
  • Education Chair
  • Event Coordinator

If you would like to put your name forward to serve on the executive, please notify Renee McCloskey at rmccloskey@rdffg.bc.ca.

The fine print:
If we have more than one nomination for a position, the successful nominee will be determined by a vote held at the annual general meeting. Any local or national member of CPRS Northern Lights in good standing can be nominated for an executive position. The positions of president and membership chair must be held by a national member of CPRS (both these positions include participation in national CPRS committees). The position of Accreditation Chair must be held by an accredited member of CPRS.

Voting at the AGM will be open to all members in good standing of CPRS Northern Lights.  Voting by proxy will be available for those members unable to attend.

If you have questions about serving on the executive, or would like more information about a specific question, please do not hesitate to contact Renee.

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2014 Building Blocks: Register now!

We now have our full agenda for this year’s Building Blocks session all lined up! We’re pleased to announce that in addition to Jeremy Berry, APR, we will also have Ivan Giesbrecht from Northern Gateway Pipelines coming to talk to us about the project’s community and community outreach efforts (see more about this below).

Date: Monday, April 28, 2014
Time: 10:30am – 3:30pm (networking event to follow)
Where: Regional District of Fraser Fort George Boardroom (155 George St., Prince George)
Lunch: Included, as is coffee/tea during the day
Cost: $60 for members; $80 for non-members
RSVP: by Wednesday, April 23, 2014 to cprsnl@gmail.com or on our Facebook event page.

Note: If you’re outside of Prince George, but still want to participate, please let us know! Teleconferencing is available.

Agenda

10:15am – 10:30am Arrive and welcome
10:30am – 12:00pm Jeremy Berry – Managing the media mix
12:00pm – 12:45pm Lunch
12:45pm – 1:45pm Ivan Giesbrecht – The effects of marketing changes on public opinion
1:45pm – 2:00pm Stretch and networking break
2:00pm – 3:30pm Jeremy Berry – Generation Y in your office
3:30pm – onwards Networking (pub to be announced)

The Speakers

Jeremy BerryJeremy Berry, APR, Associate Professor in the Public Relations Program within the Faculty of Communication Studies from Mount Royal University in Calgary
Twitter: @prwithjb
For Jeremy’s bio and info on his two talks, please see our previous post.

 

Ivan GiesbrechtIvan Giesbrecht, Communications Manager for Northern Gateway Pipelines
Twitter: @ivangiesbrecht

Ivan will give a brief overview of Northern Gateway’s communication and community outreach efforts – including both earned and paid media. He will also discuss the creative concept behind Northern Gateway’s current province-wide advertising campaign.*

Bio: Ivan Giesbrecht is the Communications Manager for Northern Gateway Pipelines. Based in Vancouver, Ivan provides strategic communications and media relations support to community and Aboriginal outreach efforts on behalf of Northern Gateway. Ivan has done both in-house and agency work in Canada, the United States, and the Middle East during his 15-year public relations career.

(*Please note that CPRS Northern Lights is neither in favour nor against the Northern Gateway Pipeline project. This is an opportunity to hear from an experienced public relations professional about an organization’s marketing tactics and challenges.)

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Save the date: 2014 Building Blocks

Your CPRS Northern Lights executive team has been busy setting the schedule for a full day of learning at our annual Building Blocks event.

Save the date! This year’s Building Blocks will take place on April 28, starting at 10:30am and running the duration of the day.

Jeremy BerryWe are happy to announce one of our presenters for the day, Jeremy Berry, APR, DComm, an Associate Professor in the Public Relations Program within the Faculty of Communication Studies from Mount Royal University in Calgary.

Jeremy will talk to us on two intriguing topics: “Generation Y in your Office” and “Managing the Media Mix” (see more below).

About Jeremy Berry
Prior to joining Mount Royal University in 2008, Jeremy had a successful career in political and government communications and as a news reporter. He is an accredited member of the Canadian Public Relations Society (has done APR maintenance thru 2018) and an active volunteer in the community.

Jeremy’s research interests include media relations, crisis communications, social media and Generation Y. He also serves as an editor for the Public Relations Journal. Jeremy completed his Doctor of Communication in November of 2013. You can follow him on Twitter @prwithjb.

Generation Y in your Office
My workshop will highlight a series of studies I did specific to Generation Y in the public sector and will show that in order to attract Generation Y graduates organizations need to market themselves as innovative and creative. In this session, attendees will be involved in an engaging and thought provoking discussion about the future communications office and the future communicator. Each attendee can expect to walk away with useful information to assist them in their own intergenerational workplace.

Managing the Media Mix
Is it time to bury the press release and retire your traditional media rolodex? In this session I will outline trends in new media and traditional media and help you identify ways to find your right media relations mix.

To register for this event now, visit our event page on Facebook!

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